The popular fitness-tracking platform Strava is tightening its API access to combat the growing problem of AI scraping. As reported earlier by TechCrunch, developers who wish to build applications using Strava's data must now pay a flat monthly subscription fee of $11.99. This marks a significant shift from the previous model, where developers could apply for free API access and expand their usage as their user base grew.
Reasons Behind the Change
In an update on its developer hub, Strava attributed the policy change to the rise of zero-code AI tools. These tools enable users to quickly create applications that place heavy demands on APIs. The company stated, “We have felt this firsthand — developer applications to our program are up 448% year-to-date, API intermediaries have violated policy terms, and scraping attempts have degraded platform performance for everyone.” This mirrors a similar move by Reddit, which began charging developers for API access in 2023.
Previous Measures and Legal Actions
This is not the first time Strava has taken steps to restrict access to its platform. In 2024, the company began limiting the data that third-party apps could display. Additionally, Strava sued its long-time partner Garmin for alleged patent infringement, though it later dropped the case. The company also filed for an initial public offering in February.
New Tool for Users
Despite the tighter API restrictions, Strava has introduced a new tool that allows users to link their fitness data — including pace, per-second heart rate, GPS data, and more — to Claude, an AI assistant. The company assures that the new API policy will not affect wearable and device integrations, nor will it impact users' ability to download their data for free.
