PepsiCo has revived its famous 'Pepsi Challenge' marketing campaign in a new Super Bowl advertisement, directly targeting rival Coca-Cola in a bold move to boost brand visibility and market share.
The privatization of Pakistan International Airlines concluded with the signing of transaction documents between the federal government and the Arif Habib Consortium in Islamabad.
President Asif Ali Zardari has called for the modernization of Pakistan's rail freight system to boost economic growth and improve logistics efficiency.
The Pakistan Stock Exchange (PSX) closed higher today, with the KSE-100 index rising due to increased investor confidence. Positive market sentiment and economic factors contributed to the gains.
Deputy Prime Minister Ishaq Dar chairs high-level meeting, stressing coordinated stakeholder approach to boost Pakistan's presence in UN IT and telecom forums.
Mari Energies has announced a significant natural gas discovery in the Dera Bugti district of Balochistan, marking a potential boost for Pakistan's energy sector and local economy.
President Trump's surprise announcement to raise US tariffs on South Korean imports to 25% has rattled Seoul, with officials scrambling to respond. The move, linked to unmet investment pledges and trade deficits, highlights ongoing tensions in US-South Ko
Railways Minister Muhammad Hanif Abbasi inaugurated the Business Facilitation Centre at Pakistan Railways Headquarters in Lahore, aiming to improve freight, logistics, and commercial operations through speed and transparency.
A tragic fire at a sugar mill in Punjab resulted in the deaths of two labourers, highlighting urgent safety concerns in industrial facilities across Pakistan.
The public subscription for Pak Qatar General Takaful Limited's IPO begins January 28, following a 21-times oversubscribed book-building phase. Retail investors can buy 7.5 million shares at Rs14 each.
S&P Global Ratings projects Pakistan's inflation to ease to 5.1% and GDP growth to reach 3.5% in 2026, signaling economic stabilization amid fiscal reforms.
The Pakistan Stock Exchange's benchmark KSE-100 Index declined by 0.20%, losing 384.80 points to close at 188,202.86. Trading volume was 749.247 million shares worth Rs53.061 billion, with 160 stocks advancing and 278 declining.
Australian companies express keen interest in Pakistan's Reko Diq copper-gold project, with discussions on bilateral mining cooperation and potential Intergovernmental Agreement.
Punjab government approves electric green buses for Muzaffargarh-Multan route, set to launch in 2026, with new terminal and expanded services to ease traffic and meet public demand.
Brigadier (retd) Shoeb Anwar Kayani details REDAMCO's transparent plans to develop Pakistan Railways' 168,000 acres of land through leases for shopping malls, hotels, and IT parks, generating revenue and urban growth.
Pakistan Stock Exchange closed marginally lower as investors reacted cautiously to SBP's unchanged policy rate and a Constitutional Court decision on income tax law, with mixed corporate results adding to volatility.
Greek authorities are investigating a devastating fire at a biscuit factory that has claimed five lives, with the latest victim discovered recently. The incident has raised serious safety concerns.
More than 150 industrial units in Faisalabad have ceased operations due to rising costs and energy shortages, threatening jobs and the local economy.
Gold prices in Pakistan have eased slightly, contrasting with a global rally driven by economic uncertainties. This local decline is attributed to rupee stability and reduced domestic demand, despite international trends.
Pakistan's cotton yarn exports to China have exceeded $450 million in 2025, marking a significant achievement for the textile industry and boosting trade relations between the two nations.
Millennials face a bleak retirement future due to inadequate pension funds, inflation, and heavy debt. This article explores investment challenges, economic uncertainty, and asset options like real estate and gold.
Pakistan's seafood exports to China reached nearly $255 million in 2025, driven by demand for frozen fish, cephalopods, and processed products. Guangdong, Shandong, and Beijing were top importers.
The Punjab Development Authority has lauded the Punjab Food Authority's efforts in the Safe Milk Campaign, highlighting its role in ensuring milk quality and public health standards across the province.
The SECP has registered three new Real Estate Investment Trust (REIT) Schemes in January 2026, bringing the total to twenty-eight. This move aims to fast-track development in Pakistan's REIT sector, enhancing transparency and investor protection.
The Federation of Pakistan Chambers of Commerce and Industry has welcomed the government's decision to grant a rebate to rice exporters, aiming to boost exports and support the agricultural sector.
The government has decided against unilaterally terminating the Asia Petroleum Limited agreement, instead pursuing alternative pipeline use for white oil imports to maintain investor confidence.
Etihad Town has officially launched Phase III of its commercial project, Pine Avenue, on Jhelum Road, significantly expanding Lahore's premium commercial landscape with new business opportunities and modern infrastructure.
The Pakistani rupee has shown resilience by holding steady against the US dollar in interbank trading, reflecting positive economic indicators and market confidence amid global currency fluctuations.
Gold prices have soared past the $5,000 per ounce mark for the first time ever, driven by escalating geopolitical tensions and widespread economic uncertainty. This historic surge reflects a global flight to safety as investors seek refuge in the precious
As a severe cold wave hits South Punjab, low-income families in Multan are turning to affordable peanuts instead of expensive dry fruits for warmth and nutrition during inflation.