Dutch Moroccan Egyptian model Imaan Hammam took to the runway at Jacquemus’ highly anticipated “Le Bonheur” fashion show, staged on the rocky Ile de la Pietra in Corsica. The exclusive co-ed presentation saw Hammam walk a dramatic runway built into the slopes of the islet, leading to the iconic Pietra Lighthouse, with the Mediterranean providing a striking natural backdrop. Hammam wore one of the collection’s understated coastal-inspired looks, an all-white ensemble.
Morocco World Cup Celebrations
Meanwhile, Hammam showed her support for Morocco’s national football team this week as the Atlas Lions defeated the Netherlands in a penalty shootout to advance to the last 16 of the FIFA World Cup after a thrilling battle in Monterrey finished 1-1 following extra time. She took to Instagram to post a celebratory Story, captioning the photo, “On 3 hours of sleep but spiritually recharged because Morocco won and I’m going home.”
Last week, Morocco secured a 1-0 victory over Scotland in their FIFA World Cup 2026 Group C match in Boston. Hammam attended the fixture at Boston Stadium, sharing a series of updates with her millions of followers on Instagram Stories throughout match day. The supermodel posted images from inside the stadium, including snapshots of the crowd draped in Moroccan flags and videos capturing the atmosphere among supporters ahead of kick-off. She also shared photos of herself wearing Morocco’s jersey as fans packed the venue for one of the tournament’s most anticipated group-stage encounters.
Hammam posted after the team’s previous draw against Brazil: “We showed the world who we are. So proud of this team. To the players, keep making us proud!!”
Career and Heritage
Hammam, who frequently celebrates her Moroccan and Egyptian heritage on social media and at international events, has often used her platform to champion Arab representation. Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.
Hammam has appeared on the runway for leading fashion houses such as Burberry, Fendi, Prada, Bottega Veneta, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few, and has starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co. and others.
