Etihad Town, Pakistan's most trustworthy real estate brand, officially launched its much-anticipated Etihad Town Phase IV in collaboration with Shahana Living at Faletti's Hotel, Lahore. The grand ceremony, hosted by renowned actors Mikaal Zulfiqar and Vasay Chaudhry, brought together strategic sales partners, customers, business leaders, media representatives, and distinguished guests to celebrate another milestone in Pakistan's real estate sector.
Project Details and Location
Etihad Town Phase IV marks the developer's ninth project across Pakistan and fifth development in Lahore, further strengthening its presence in the country's real estate landscape. Located on prime Chenab Road, the project has been launched with 100% LDA approval, continuing Etihad Town's legacy of transparency and credibility. The project enjoys seamless connectivity to four of Lahore's major road networks while being directly linked with Etihad Town Phases II and III, creating a well-integrated community that offers enhanced accessibility, convenience, and an elevated lifestyle for its residents.
Leadership and Vision
The management credited the strategic vision of Chairman Chaudhary Munir and Executive Directors Ch Raheel Munir, Ch Faisal Munir, and Ch Sohail Munir for consistently driving quality development and timely delivery. Speaking at the event, COO Etihad Town, Sheikh Shujaullah Khan, said, "Etihad Town Phase IV reflects the organization's unwavering commitment to creating future-ready communities that combine quality infrastructure, modern urban planning, and long-term investment value." He added that the project has been thoughtfully designed to meet the evolving needs of homeowners while reinforcing Etihad Town's vision of delivering developments that inspire confidence among investors and residents alike.
Entertainment and TVC Launch
One of the biggest highlights of the evening was the premiere of the official television commercial for Etihad Town Phase IV, featuring renowned television personality Tabish Hashmi, who was also present at the event. Sharing his experience of working with the brand, he appreciated Etihad Town's vision, professionalism, and commitment to excellence, making the TVC launch one of the most memorable moments of the evening.
Track Record and Industry Context
Etihad Town also reaffirmed one of the values that has become synonymous with its brand—delivering projects before time. Having already delivered five projects before their committed timelines, the developer is now on track to deliver two more projects by December 2026, further strengthening its reputation for reliability, consistency, and execution in Pakistan's real estate sector. Following the recently announced real estate-friendly federal budget, the property sector has entered a renewed phase of optimism, making this an ideal time for investment. With a proven record of regulatory compliance, premium developments, and consistently delivering projects before time, Etihad Town continues to stand out as Pakistan's most trustworthy real estate developer, offering investors and homebuyers unmatched confidence and long-term value.
The launch of Etihad Town Phase IV marks another defining milestone in Etihad Town's journey of shaping modern urban communities, reaffirming its commitment to setting new benchmarks for quality, innovation, and sustainable living across Pakistan.
