PepsiCo has revived its famous 'Pepsi Challenge' marketing campaign in a new Super Bowl advertisement, directly targeting rival Coca-Cola in a bold move to boost brand visibility and market share.
The privatization of Pakistan International Airlines concluded with the signing of transaction documents between the federal government and the Arif Habib Consortium in Islamabad.
The Pathfinder Group's flagship Pakistan Breakfast at Davos 2026 brought together global leaders, with PM Shehbaz Sharif and Finance Minister Aurangzeb outlining economic reforms and investment opportunities.
Pakistan's auto industry faces a severe 32% sales decline in FY25. Motorbikes and three-wheelers lead the downturn. Explore the PAMA data and what it means for the economy.
Pakistan's Competition Commission approves the restructuring of Indus Motor Company and Master Motors, paving the way for new Toyota and Mercedes-Benz commercial vehicles. Discover the impact on the auto sector.
Pakistan International Airlines launches a new air-to-rail facility for passengers traveling to Canada and the UK, offering seamless connectivity from major Pakistani cities to final destinations.
Islamabad Electric Supply Company and Pakistan Medical Commission refute reports of a Rs1 billion rent default. Official statements clarify the payment status and legal standing.
SECP's landmark reforms have triggered a 33% surge in company registrations, enhancing Pakistan's business transparency and ease of doing business. Discover the key changes.
Pakistan's state-owned enterprises suffered a massive Rs 122.9 billion net loss in FY25. The Cabinet Committee on SOEs reviews performance, highlighting PIA and Pakistan Steel Mills as major contributors to the financial crisis.
UAE's economy surges with 1.4 million active companies, a 13% annual growth. Minister Bin Touq highlights the nation's robust business environment and strategic vision for future economic diversification.
Warner Bros Discovery has turned down a revised $1.08 billion offer from Paramount Global, opting to continue its lucrative licensing partnership with Netflix instead. Get the full details on this major media industry decision.
Pakistan International Airlines faces a staggering Rs 77 billion loss from grounded aircraft, shrinking its operational fleet to just 19 planes. The crisis deepens as financial woes mount.
Warner Bros. Discovery's board unanimously rejected Paramount Skydance's $108.4 billion offer, calling it inadequate. They urge shareholders to support the existing Netflix merger for better value and certainty.
FBR seals two chutes at Safina Sugar Mills for failing to install mandatory digital cameras. Action underscores zero-tolerance policy on tax evasion in sugar sector. Read details.
SAFCO Group held its New Year 2026 ceremony in Hyderabad, reviewing a year of global recognition and pledging intensified efforts in tech, agriculture, and women's economic empowerment. Read their strategic vision.
Paramount Global's ambitious $26 billion bid to acquire Warner Bros. Discovery has been blocked. Discover the reasons behind this failed mega-merger and its impact on the media landscape.
Azeem Hussain Siddiqui is elected as the 26th President of ICMA Pakistan for 2025-26. Discover his vision for the accountancy profession and key council appointments.
Hyderabad SITE Association leaders congratulate newly elected Press Club office bearers, highlighting transparent journalism as key to economic stability and industrial growth. Partnership aims to address critical issues.
K-Electric partners with Neem Paymenow to provide Earned Wage Access (EWA) to its workforce, enabling early access to earned salaries for better financial flexibility.
GTR Tyre honored its leading dealers at the prestigious Drive Excellence Awards 2025 in Karachi. The event recognized outstanding sales performance and commitment to customer service.
Pakistan Railways' pension payments have shockingly exceeded its core operational revenues, creating a severe financial crisis. Explore the details and implications for the national carrier's future.
Pakistan International Airlines has been sold for Rs135 billion in a landmark auction, marking the largest privatisation in the country's history. Discover the details and implications.
Three entities have submitted bids for a controlling 75% stake in Pakistan International Airlines. The privatisation process enters a critical phase as the government aims to finalise the deal.
SECP Pakistan amends share issuance regulations to safeguard minority shareholders, ensure corporate governance & transparency. New rules enforce 'one share, one vote' principle.
Pakistan International Airlines (PIA) is set for its long-awaited privatization auction today. The process, managed by a financial adviser consortium, marks a major shift for the struggling national carrier. Discover the details and implications.
Engro executes a landmark Rs133 billion Islamic financing transaction to acquire Deodar's telecom towers, boosting Pakistan's digital infrastructure and Shariah-compliant banking vision. Discover the details.
Japan's Toho Global announces a major European expansion with a London HQ and the acquisition of UK's Anime Limited, targeting the booming $4.8 billion anime market. Discover the strategic move.
Warner Bros. Discovery has rejected a merger offer from Paramount Global, choosing instead to strengthen its existing partnership with streaming giant Netflix. Get the full details on this major media industry decision.
Pathfinder Group's dialogue in Islamabad unites leaders to discuss social cohesion, innovation, and building a future-ready Pakistan. Key figures share insights.
Pakistan Railways reports a historic revenue of Rs 300 billion over four years, driven by modernization and improved services. Discover the key factors behind this financial turnaround.