As a harsh cold wave continues to grip South Punjab, low-income families in Multan have discovered a source of relief not in costly heaters or luxury dry fruits, but in a simple, affordable winter staple: peanuts. Known locally as "moong phali," peanuts have emerged as the most accessible dry fruit for thousands of poor households grappling with rising inflation and plummeting temperatures.
Peanuts: The People's Dry Fruit in Multan
While almonds, pistachios, and walnuts remain out of reach for daily wage earners, peanuts offer warmth, nutrition, and dignity at a price that ordinary families can afford. Across Multan's bustling markets, including Hussain Agahi Bazaar, Chowk Ghanta Ghar, Bohar Gate, and Mumtazabad, peanut vendors are reporting an exceptional surge in sales.
Surge in Demand Among Vulnerable Groups
Street seller Habib, a resident of Nawabpur, noted that since temperatures dropped, demand has doubled, particularly among laborers, rickshaw drivers, students, and domestic workers. "Peanuts are the only dry fruit poor people can buy without hesitation," said another vendor near the old city. "Even a small amount brings comfort home."
Unlike other winter items that have become symbols of privilege, peanuts have earned the title of the people's dry fruit. For many low-income families, they have replaced costly snacks and sweets, becoming an evening companion with tea. Construction workers and laborers rely on peanuts for instant energy during long working hours in cold weather, while parents prefer them for children due to their affordability and nutritional value.
Health Benefits and Market Diversity
Health experts, including Dr. Fakhar and Dr. Waqas Malik, emphasized that peanuts are rich in protein, healthy fats, and calories, making them ideal for winter consumption, especially for people engaged in physical labor. Their warming effect and filling nature explain why peanuts outsell all other dry fruits during cold spells.
Multan's peanut market also reflects diversity in taste and pricing. Varieties from Chakwal, Attock, Parachanar, and Bahawalnagar dominate the stalls, each with its own reputation and price point. Parachanar and Chakwal peanuts, known for their bold size and superior taste, are slightly more expensive and attract quality-conscious buyers. Local varieties, cheaper and readily available, remain the first choice for low-income families.
Quality Over Quantity: Consumer Preferences
Interestingly, only shops offering fresh roasting and proper quality control experience heavy crowds. Even poor buyers prefer trusted vendors, opting for smaller quantities rather than compromising on taste. This trend highlights how, despite financial constraints, consumers in Multan prioritize quality and freshness in their purchases of this essential winter item.
