Jayasom, a new holistic health resort set to open at the Red Sea's Amaala project, will combine traditional wellness therapies with luxury accommodations, CEO Karen Campbell announced in an interview with Arab News.
Personalized Wellness Experiences
Campbell emphasized that the resort focuses on creating bespoke experiences tailored to each guest's needs. She stated: "A hallmark of what we want to do is to create a very bespoke experience based on somebody who has too much stress and can't sleep, somebody else who feels that they don't digest very well, or they get up multiple times during the night; Somebody else who wants to be fit, somebody who wants to lose a couple of kilos."
She added that the approach involves understanding individual concerns and drawing from a wide range of treatments to curate a personalized program. "All of these are unique, so it's not a matter of just rolling out a package. It's a matter of talking, understanding, and drawing from this huge raft of treatments and interventions that we have to put together a curated experience that is really fit for them."
Blending Ancient Wisdom with Modern Science
The resort aims to combine scientific and medical aspects of wellness with traditional remedies passed down through generations. Campbell noted that modern life has led to a loss of such knowledge, with reliance on hospitals, pharmaceutical companies, and drugstores. "We want to go back and tap into that understanding and really draw that together. This is not to deny the effectiveness of modern medicine, but to acknowledge that the old and new can work together."
Sanctuary for the Heart
The name Jayasom, derived from Sanskrit and Thai origins, means a sanctuary for the heart. Campbell explained: "You can think of it both in a cardiac sense, like a physical house, and you can think of it in a soul sense, a place for that soul to be peaceful, to become, to be, to be a purpose."
The resort will offer curated retreats focused on specific wellness goals, customized for each guest or group. Facilities include hydrothermal bathing, sound and music sessions, and a farm belt with vegetables and herb gardens.
Sustainability and Eco-Friendly Initiatives
Campbell highlighted the property's commitment to sustainability: the resort is entirely solar-powered and recycles all of its water. "We have a beautiful sustainability beach. We have turtles that are nesting on the beach. There are certain times of the year when we can observe the turtles, but we need to protect that space for them."
Additionally, the resort plans to host honeybees, specifically native species adapted to desert conditions. The farm belt will allow guests, especially children, to forage with a chef and use fresh ingredients in cooking classes. "What we intend to do is to have, children in particular but adults as well, in that farm belt foraging with a chef and then coming to a cooking studio so they can actually take that ingredient and they can feature it in a tea or some sort of decoction or a dish that they might want to eat later on."
