iCAUR officially opened its first showroom in the Kingdom at Alkhobar Front Yard in Alkhobar, marking a milestone in the brand's localization strategy. The facility serves as a direct hub for local customers to explore the brand, experience products firsthand, and access dedicated service support.
Subsidiary Model and Localization Strategy
As a new energy vehicle brand emphasizing classic design, thoughtful technology, and sustainable ecosystems, iCAUR operates under a subsidiary model in Saudi Arabia. The company directly manages vehicle imports, unified brand building, and standardized operations across the country. This structure enables agile responses to local market demands, creating a robust loop covering sales, after-sales service, parts supply, and customer communications.
The subsidiary model is fully supported by iCAUR's parent company, Chery Group, a Fortune Global 500 enterprise. Chery has maintained its position as China's top passenger vehicle exporter for 23 consecutive years. On the research and development front, the group operates eight global R&D centers and employs over 30,000 R&D personnel, including more than 10,000 software engineers. This extensive foundation underpins iCAUR's global product development, quality validation, and supply chain resilience.
iCAUR V27 Launch and Parts Ecosystem
The iCAUR V27 is set to officially launch in Saudi Arabia in the near future. Engineered specifically for the region's extreme heat, long-distance travel, and diverse road conditions, the V27 combines classic design, a generous interior, an intelligent cockpit, and a new energy driving experience. It is designed to deliver confident performance across city commuting, family trips, and weekend getaways.
iCAUR has achieved 100 percent parts coverage for the V27, ensuring stable, transparent, and trustworthy support long after purchase. This is complemented by standardized after-sales processes and rapid local response capabilities.
Customer Engagement and Football Campaign
Amid the ongoing summer football fever in Saudi Arabia, iCAUR launched its "Ride to Cheer" campaign. The showroom has been transformed into a vibrant football-themed hub, inviting fans to test drive vehicles and turning the dealership into an interactive gathering spot for enthusiasts. Additionally, the AiMOGA robot has become a fixture in the showroom, further bridging the gap between the brand and its customers.
Long-Term Ecosystem Vision
From the opening of the first showroom and the rollout of the subsidiary model to the launch of the V27 and its comprehensive parts ecosystem, iCAUR is building a trust-based ecosystem designed for long-term ownership experience. Looking ahead, iCAUR will continue to champion classic design, thoughtful technology, and sustainable ecosystems to create a freer, more enjoyable, and more trustworthy mobility experience for users in Saudi Arabia.
