In a significant move for grassroots sports, Jubilee Life Insurance, a leading life insurance provider in Pakistan, has officially become the Title Sponsor for the 21st edition of the Karachi United School Championship (KUSC). This partnership underscores a joint mission to foster young athletic talent, encourage healthy living, and build a sustainable sports culture from the ground up across the nation.
A Platform for Inclusion and Talent Development
The Karachi United School Championship is recognized as one of Karachi's most enduring and inclusive school football tournaments. It offers a structured competitive environment for students from all walks of life. The platform is designed not just for sport, but to instill essential life skills such as discipline, teamwork, and self-confidence, while encouraging lifelong healthy habits.
Corporate Commitment to Community Health
Farhan Faridi, Group Head of Retail Operations, Marketing & Administration at Jubilee Life, emphasized the company's vision. He stated that the organization sees sports as a powerful tool for physical well-being, social inclusion, and empowering the youth. This sponsorship aligns with their broader commitment to cultivating healthier and more active communities throughout Pakistan.
"Our engagement ranges from supporting major national events like the HBL PSL, which helps revive our sporting culture, to investing in foundational initiatives like KUSC," Faridi explained. The core focus remains on generating sustainable, community-wide impact through the medium of sport.
Expanding Horizons: From Karachi to the Nation
Ali Atta, Director of Football at Karachi United, shared his perspective on the new alliance. He reiterated that Karachi United has consistently used football as a vehicle for inclusion and positive social change. "This partnership with Jubilee Life significantly enhances our capacity to provide opportunities for children from diverse economic and social backgrounds," Atta noted.
Looking to the future, Atta revealed an ambitious goal: to elevate the Karachi United School Championship to a national level. This expansion aims to create a clearer pathway for emerging talent and amplify the tournament's positive influence across the entire country.
Through this collaboration, Jubilee Life Insurance and Karachi United intend to establish a sustainable ecosystem for school-level football. The initiative will provide young athletes with access to organized competition, professional exposure, and long-term development opportunities. As the championship grows, this partnership is poised to strengthen the pipeline of sporting talent in Pakistan, reinforcing the critical role of sports in shaping confident, disciplined, and healthy future generations.
