Actor Mishi Khan has ignited a debate on social media by criticizing the quality of recent Pakistani film releases and questioning why some Eid films appear to vanish from cinemas shortly after their release. In a video shared on Instagram, Khan revealed that she had planned to watch three Eid releases — Zombied, Psycho, and Love Di Suan — but was unable to find screenings for two of them at her local cinema.
Frustration with Industry Appeals
In the caption of her post, Khan expressed frustration over the industry's repeated calls for audience support despite criticism of film quality. She wrote, "Please spare us with this nonsense 'support Pakistani cinema' line." Speaking in the video, she questioned the short theatrical run of some local productions. "Why do these films have to come off so quickly?" she asked. "Why do you make such bad films that they are removed right after Eid?"
Expectations of Cinema Audiences
Khan argued that cinema audiences expect a larger-than-life experience rather than stories that resemble television dramas. "We want to see beautiful dances and proper cinematic entertainment, not a basic drama that we can watch on television," she said. "We pay Rs1,000 for a ticket and end up spending more than Rs3,000 per person once you include popcorn and other expenses." She added that audiences have spent years supporting local productions but are increasingly frustrated by films that fail to meet expectations. "It has been years and the country is tired of supporting underperforming films," she remarked.
Praise for Love Guru
While critical of recent releases, Khan clarified that she had enjoyed Love Guru, praising its cast and music. "You should make films like we used to see in older movies," she said.
Update on Psycho
A few hours after posting the video, Khan shared an update on Instagram Stories, revealing that she had located a screening of Psycho at another cinema and intended to watch it later in the day. She jokingly added that she hoped she would be able to secure tickets, describing the screening as a potential "full house."
Online Reactions
Her comments quickly gained attention online, with social media users reacting to her criticism and expressing curiosity about her upcoming review of the film. As of now, Khan has not shared her review of Psycho. However, many followers are waiting to see whether her assessment of the film will reflect her earlier frustration with the state of local cinema or take a more measured tone after watching the movie.
